Okay, brace yourselves...Brands love to set sustainability goals. But what if it's all nonsense? What if net zero, the obsession with carbon, and the idea that renewables are taking over from fossil fuels, are all part of a fake green fairy tale that we tell ourselves because the alternative is too difficult to imagine. Or that corporations tell us so that they can keep on with business as usual.WTAF? We know. It's... a lot.Is it true? You decide, after listening to this week's guest.Jem Bendell is an emeritus professor of sustainability leadership at the University of Cumbria, the author Breaking Together and founder of the Deep Adaptation movement, as well as Bekandze Farm school and folk band Barefoot Stars.If it sometimes feels like everything's collapsing around us, Bendell argues that's because it is. From the climate and cost of living crises to rising geopolitical tensions, and don't get us started in the widening gap between rich and poor. He says, it's not a sudden thing, like we see in Hollywood movies about the end of the world. Rather, he argues, collapse is a process, and one that's already begun. The question he's asking is: what can we do on the other side?Some people, he writes, are already: "dramatically changing their lives to prioritise creativity and social contribution. They are worrying less about their career, their financial security or following the latest trend. They are helping those in need, growing food, making music, campaigning for change and exploring spiritual paths. That is happening, because they have rejected the establishment's view of reality and no longer expect its officers to solve any of the worsening problems in their society." Others are just pretending nothing's wrong.Can cats help? Do doomsters really have more fun? Where does hope come into all this? Clare sat down with Professor Bendell after his keynote at the Festival of Dangerous Ideas in Sydney to ask all this and more. Music: Mystical Cat by Barefoot Stars, launched in support of Villa Kitty, donate here.Check the shownotes for links & further reading.https://thewardrobecrisis.com/podcast Hosted on Acast. See acast.com/privacy for more information.