Kayla Castenada, of Agua Bonita who has broken into the Beverage industry with her Agua Bonita drinks, a non-alcoholic beverage,  saw an opportunity in the Non-Alcoholic Drinks market with Agua Frescas being something viable within a large industry, but wasn't recognized as an option by global brands. The market opportunity for 2023  amounts to US$496.50bn! That’s a lot of BEBIAS! The market's largest segment is the segment Soft Drinks with a market volume of US$328.10bn. Kayla, being from the heart of the Central Valley, Hanford California, where most of America receives its food, saw the opportunity and took her shot. Now, Kayla is the first Latina in her industry to raise more than $1 million dollars and has been honored with a Forbes 30 Under 30 lister, a Cartier global impact entrepreneur, a top 100 Female Founder as recognized by Inc. magazine. In addition,  Agua Bonita has now achieved success in retailers nationwide, 1300 stores and counting,  and part of their sales goes towards supporting farm workers rights.  Let's get into the business of seeing our super powers and presenting it to the world! Los Vamos! This episode was sponsored by Latinas And Power, a network of thousands of Latina Professionals and Entrepreneurs from Across the United States that are ready for leadership opportunities. Join today or inquire about their Latinas In Leadership Institute @ Latinasinleadershipinstitue.com Production and Host by Theresa E. Gonzales of 5-E Leadership and Marketing Audio Engineered by Robert Lopez of Crates Audio Subscribe to our Newsletter Latinasb2b.com Follow us: YouTube @Latinasb2b IG @ Latinasb2b LinkedIn @ Latinasb2b.marketing X @LatinasB2B