Nancy Flores, former journalist of the American Austin Statesman, founder of Cultura Media and Editor and Publisher of Austin Vida,  and I discuss how do Latinos find trusted news sources within our communites especially after Covid-19 and the election of 2020. Before the pandemic hit and the elections of 2016, local news resources began to disappear, leaving many community members vulnerable to fake information through social media and ROBO calls of false information of voting by mail,  due to a lack of local news resources, that left many rural and suburban areas  as News Deserts. However, Nancy is changing this narrative by creating trust and transparency from her community by asking the community what they want to hear and see and then by sharing through her platform of local news and cultura, Austin Vida a bilingual digital news platform. Nancy has won numerous awards, including the HABLA (Hispanic Business Advocates Business Leaders of Austin)  and LION (Local Independent Online News Publishers Local Journalism Awards) Awards in Austin, TX. Austin Vida is growing and looking for your support online!  Let’s support more local news outlets in the coming 2024 election year and beyond! To support Austin Vida, you can subscribe to their monthly Cultura Guide, which is a huge time saver for those traveling to SXSW for Latinidad events, shows and film screenings during the conference. Gracias.  To follow Nancy and Austin Vida:  IG: @Austin Vida X. @Austin Vida LinkedIn@Nancy-Flores366711122/ To Learn more about Latinasb2b.com and podcasting business resources, please subscribe to our newsletter @ Latinasb2b.marketing Follow Us on YouTube @Latinasb2b and IG @Latinasb2b  Podcast Produced by Theresa E. Gonzales and by 5-E Leadership & Marketing LLC. All Rights Reserved.  Audio Engineered by  Robert Lopez of CratesAudio.com