Listen as Brooke speaks with Jackie Sunga, a certified master marketer. She has grown her own business to surpass six figures in one year. Jackie is a former educator and in 2017 a music colleague was following her on Instagram and told her she was good at social media and asked her to manage her nonprofit social media. Jackie knew she wanted experience in the digital marketing world and saw this opportunity as her way in. Jackie’s sister saw this and told her email marketing is more effective than social media marketing. This motivated Jackie to research and learn copywriting on her own. She realized how important a skill this was. Fast forward a few years and her husband graduated from medical school in 2020 and she saw this as her opportunity to work full time for herself. That summer she used Instagram to create content and a therapist found one of her reels and reached out to Jackie to help write emails for her course. She had a ROI 7x over. This confirmed to Jackie that she found her niche and pursued this full time. Jackie’s first paid job resulted in a lot of referrals from her first client. Jackie knew she didn’t want to niche so far down to only therapists so she took a look at who her ideal clients would be and removed services she didn’t want to offer anymore and focus on what her clients needed most. Jackie wished she had known branding just about her visuals but as a combination of your verbal brand strategy, your message and how that relates to your overall vision as it relates to your business and your core values that drive every decision that you make. The further she gets into brand messaging and studying big brands and what makes them popular, is to be so in tune with what your values are and from there your visual brand strategy can follow. As entrepreneurs get started with their own programs, Jackie suggests instructional design/curriculum design is really important. When we get stuck in creation mode, it gets difficult to read the bottle from the outside if the customer doesn’t have your experience or expertise. They need to hear how the product will help them before they hear what module 1 or even the price. A buyer needs to hear a sequence of messages and believe before they get to the product stage. When you build a good product, customers will be able to say where they were before and where you have them now. Knowing how you are different and using the customer’s words to say how you are different in the market will be a game changer. The number one skill Jackie gained from her career in education was project management and writing copy and not even knowing it. If you are using emails to persuade people to do something, you don’t even realize you have experience in writing copy.The biggest challenge Jackie has faced was onboarding a VA and not training her virtual assistant on how to communicate with clients. The VA was client facing and responded to a client in a way that was off brand and it triggered the client to leave. It wasn’t the VA’s fault but if Jackie had created a better SOP, the situation might have been avoided. She realized that even though this was an accident, it was important to make sure she was able to prevent this going forward. The resource that Jackie recommends surrounding yourself with a support system that can see your gifts. You have to grow yourself and be confident in yourself first before you can grow your business.  BioJackie Sunga is a certified master marketer, conversion copywriter, and brand voice strategist. She helps new and established online course creators, coaches, and creative service providers productize their knowledge and launch educational courses, coaching programs, and powerful brands with strategic messaging that scales their businesses. Growing her own business to surpass six figures in one year, Jackie specializes in launching, sales copy, and brand voice to help her clients attract perfect-fit customers and boost conversions of their sales funnels. Her approach to sales copy and brand messaging is strategic, data-driven, and fueled by deep customer empathy, so clients can sell without sleazy or pushy sales tactics.Links:http://www.jackiesunga.co@jackiesungacoFreebiewww.jackiesunga.co/brand-voice