In today’s episode, Brooke speaks with Noemi who was a teen mom, college drop out but now she’s thriving with two 6 figure businesses from the comfort of her home. Her spouse recently retired and now they partnered in the businesses. She earns full time income working part time hours. When Noemi was little, she was in Girl Scouts and she hated selling and she didn’t want to be begging anyone for money. When TikTok came around, she knew she needed an online presence and it started out just for fun at the beginning of the pandemic and then she saw someone post about a day in the life of their business. She got the idea to do that about her own life in little clips. It forced her to get created on what she wanted to share. When her first business video exploded, it created an audience for her because people wanted to follow what she was saying. Compared to the TikTok world, she’s small but she’s not worried for it to scale viral like some people are but she’s reaching her ideal clients and audience. First, you want to be teaching something that you’re an expert in or good at. People want to find out how-to because it is becoming a search engine. Those that are teaching something in under a minute or anything under 15 seconds with something that is super valuable are the videos going viral. The hashtags and trending video sounds are also going viral and help you get into the right audience. A lot of TikTok users are becoming affiliates and that’s why they have millions of followers. She has been able to niche down and the algorithm has been placing her with her exact audience of moms, and bilingual moms. Noemi shows up as she is, she’s real and TikTok prefers authenticity and the people that do that are the ones that are more attracted to watch because they are relatable. People think they need to be dancing or goofy but she has had success with a boomerang she did. She has gone back on her camera roll and video clips and used those because people want to see what you are doing and it creates a trust factor. Her TikTok followers get funneled into her Facebook group which is where she does many of the offers she has and those people are ready to buy. That for entrepreneurs is very important. You must have the know, like and trust factor or you will never succeed. Being consistent, persevering and being patient has kept Noemi’s business going over the years. Most ventures don’t go to the level you want when we are not consistent in business. That idea can be applied to anything. We have to have a reality check of what we have to do first to get to the big goals. Keep the consistency going and be patient because we want to be where other influencers are at but they all started at the same place and persevered to get to the place they are now. Sometimes there are skill sets that must be developed and if you can commit to the time it takes to learn it, you’ll be good to go. Her favorite productivity hack is her calendar time blocking. It helps her keep track with what is going on with her family because they are her top priority. When she sticks to her time blocking, she is much more productive and intentional. She has a great team that helps her run her business so she doesn’t have to spend time doing it. She is able to focus on her clients and let the team focus on running the business. At the beginning of the month, she will block out what is happening with her family first and then she will fill in other work-related events. Bio:Noemi Aguilar-Horta, was a teen mom, college dropout, a mother of 2 super fun teenage boys, one beautiful-sassy daughter, and married to her high school sweetheart. Born in Mexico, migrated to California at the age of 1 going against all odds to not just survive but thrive in life.She is the founder of MamáCounts, a community, and course that teaches the skill set of bookkeeping to other moms, and she also runs a six-figure bookkeeping & tax firm all from the comfort of her home.She’s owned a successful virtual bookkeeping & tax firm for the past 8 years and has found a way to make a full-time income, working from home, with only part-time hours. She wants to teach other mamas that they can do it, too! Her passion is to help mamas stay home with their kids, while not giving up their career aspirations. She wants women to have the time flexibility and freedom to be the amazing mamas they are and the confidence to go after their dreams as well.Links:https://www.instagram.com/mamacountsbookkeeping/https://mamacounts.com/mamacountscourse