Karla is a graphic designer who worked for a cable company for 10 years where she learned if you want something, you have to ask. From there, her family moved and she then worked for an agency and freelanced on the side. This is where she was introduced to Allobee. When the pandemic hit, she lost her job at the agency and decided to go home to Mexico for the summer where she began to focus on her freelance work. She lost her dad last year and wanted to use this opportunity to help support her mom. Her mission is to teach others similar to how her dad taught others in his career as a teacher. In the past year, her business has taken off. She learned it was important to have a plan and set goals to have something to work towards. She learns from other freelancers from all industries and has invested in coaching to help build her community. Believing in herself has been the most important tool. Networking is also key by making real connections and friends. They don’t have to be in person. Be of service and help other people because everything you give comes back to you. She also learned it was very important to be present in the communities. (10 min mark recast) To maintain productivity, she lives by her calendar and makes time to meditate. She sticks to her non-negotiables like being present for her family. She uses Asana for organizing projects. The resources that helped her along the way were a couple of courses she took called B-School and The Free Mama Movement. To keep momentum for the rest of 2021, she sets quarterly goals and adjusts them when necessary. Karla would like to have 6 more clients and diversify ways to find clients. KARLA'S WEBSITE https://www.karlapamanes.com/ FREE OFFER https://www.karlapamanes.com/brand-design-audit.html