In today’s episode, Brooke speaks with Founder and CEO of Go Confidently Services, Julie DeLucca-Collins. They dive into Julie’s background. Julie comes from a background of teachers. She went into early childhood education herself and she loved it. Like many educators, she burned out. She had a part time job like a lot of educators do. She was a youth minister at her church and they offered her a full time position. It gave her good on the job training to create events and train volunteers. She was then recruited by Columbia University for grant writing. Throughout her career Julie learned that relationship building is key to being successful.Now she works with women and find out how she can support them to help them build the freedom and lifestyle they want.  Julie’s favorite saying is “action gives you traction.” Action gives you momentum to give you traction to get you where you’re going. One thing Julie wishes she knew when she started out was realizing we aren’t perfect. We have to give ourselves permission to fail. It’s ok to say I don’t know how to do that and figure it out or learn. As business owners we try to do it all when we should be outsourcing because it is costing us time which is a larger commodity than money. On a weekly basis, one thing Julie does is go through her planner and categorize her tasks and associate a value to them. There are things only she can do whereas creating graphics for her social media is a responsibility for someone else. It’s not that there is less importance in a task but as CEO she is required to do the things that are income producing. Networking can grow her reach and get new clients. If it isn’t on your calendar, don’t be distracted because the little things add up. For every time you’re distracted, it takes 17 minutes to get back on task. We need to ask for help when we think we can do it all. One of Julie’s biggest challenges in the beginning was getting clients. When we have a problem getting clients, most people don’t have a clear strategy which doesn’t create a consistent message. Throughout her process, Julie realized she needed to create a strategy and run her business like a business, that she needed to be proactive and not reactive. Don’t be afraid to look at your numbers. Talk to the people you’re servicing and make sure you’re using the language they use. It needs to be spoken in a way that services them. The best resources that helped Julie along the way was knowing she needed to hire an assistant. It is an investment she knew she needed to make in order to clear her plate in order to do the work she needed to do. The first purchase she made was to invest in a program that allowed her to invoice and track her money. She calls this Finance Fridays. Along with that, she uses the book, Profit First by Mike Michalowicz. You need to pay yourself first, allocate for taxes, and keep your expenses in check. Find automations, do, delegate, delete and automate. Julie wrote the book Confident You to record the stories of people who impacted her and mentored her to help her who she has become today. These people are confident in what they did, mission-drive and habits that allowed them to show up consistently. She wanted to create something the reader can identify with and how to overcome challenges and implement in your own life. When you have simple habits that can ground you, no matter what happens, you can refocus and continue on in the life you desire.   Julie DeLucca-Collins is the Founder and CEO of Go Confidently Services and the host of the popular Casa DeConfidence Podcast®. As a Business and Life Strategist Coach, Julie helps women business owners launch or grow their businesses, get clients, be productive, and achieve their dreams. Julie helps her clients create simple habits to achieve goals and change lives. Julie is also the best-selling author of the newly released book Confident You (simple habits to live the life you've imagined). Julie is a sought-after public speaker trainer and course creator. She is certified as a CBT Holistic Coach and Tiny Habits Certified. She is also certified as a Social Emotional Learning Facilitator and has completed her 200-hour Yoga Teacher Certification.Over the past 20 years, she has worked as a senior executive in the education industry and recently completed her tenure as Chief Innovation Officer for an academic solutions company based in New York City. She gained significant expertise in policy-making, business development, and business operations throughout her career. Julie worked to expand several companies into new markets and negotiated contracts on their behalf.Links:Links:https://www.goconfidentlycoaching.com/https://www.instagram.com/julie_deluccacollins/Profit FirstClick here for the link to the e-version of Julie’s bookClick here to purchase the physical book of Go ConfidentlyJoin Allobee: allobee.com/plus