Why do so many business owners believe we have to go all out to convince potential clients to work with us? What’s behind the indoctrination that makes sales calls feel like an ethical minefield? This week we are talking about how to show up in a genuine, honest way that eliminates the need for sleazy sales tactics. Laura Shook Guzman is back to help me unpack the myth that we have to convince and manipulate people to buy from us. This is a myth because we attract more people with ethical practices and being transparent in our sales process.   Laura is a thought leader for entrepreneurial mental health, coworking, and self-care. As an accomplished psychotherapist, trauma specialist, and devoted community leader, Laura brings enormous expertise, insight, and energy to this podcast.  Together we are able to talk about the internal and external factors involved in building a successful business.  Join us as we discuss:  Why we feel so squeamish about selling, and how changing our approach can make a huge difference. How to reframe sales and marketing as a positive thing, and set aside the salesperson role we don’t want to play anyway. The ethical marketing principles that can help you be more intentional and selective about who you work with. Grounding your sales and marketing in relationship-building rather than influence or manipulation. Where can you follow Laura:  Website: https://www.consciousambition.com/ (https://www.consciousambition.com/)  Social: https://www.instagram.com/consciousambition/ (https://www.instagram.com/consciousambition/) (@consciousambition) ?‍♀️??‍♀️??‍♀️??‍♀️??‍♀️??‍♀️‍?‍♀️??‍♀️??‍♀️??‍♀️??‍♀️??‍♀️‍?‍♀️??‍♀️??‍♀️??‍♀️??‍♀️??‍♀️ More Support for Women In Business: You can find free gifts, opportunities to contribute & more athttp://womeninthebusinessarena.com ( http://womeninthebusinessarena.com) Love the podcast? Need a little weekly pick-me-up delivered straight into your inbox? Sign up for my Worthy Love Notes.https://bit.ly/worthy-love-notes ( https://bit.ly/worthy-love-notes) In Worthy Women Collective, we focus on creating ease, joy, freedom & business success. We are smashing the patriarchal business table and creating a table of our own.https://bit.ly/worthy-women-collective ( https://bit.ly/worthy-women-collective)  Thank you for being you. We are so honored to have you as a listener!