Get ready for an inspiring episode of the Women of YouTube podcast, where I sit down with the incredible Helen Morrison, the fifth-generation female business owner of Frownies. Join us as we dive into the transformative power of video in forging connections and revitalizing businesses for the modern era. Helen shares the captivating story of how her great-grandmother pioneered Frownies to combat wrinkles and expression lines, and we explore the evolution of this iconic brand over the years. With a keen emphasis on authenticity and genuine passion, Helen dishes on the importance of collaborating with creators and nurturing a thriving community. Plus, she sheds light on why businesses must prioritize video content and personal branding to establish meaningful connections with customers. Get ready to be inspired and empowered to make your mark in the world of video and beyond! Finding what will perform well isn’t easy, but VidIQ is my go-to solution for tracking trends, keywords, and what my viewers are looking for. When you download the VidIQ extension you will be able to level up your content! Get vidIQ to blow up your channel at⁠⁠⁠ womeonofvideo.com/vidiq⁠⁠⁠ Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE! Get started with Spreadshop at⁠⁠ ⁠https://womenofvideo.com/Spreadshop⁠⁠⁠ Follow Desiree at⁠⁠⁠ http://t.ly/GbY4⁠⁠⁠ Follow Helen at http://t.ly/6hrM2  Chapters 00:00 Prioritizing Video Content and Personal Branding for Business Growth Intro 03:11 The Power of Video in Making Connections 14:01 Creating a Buzz 25:03 Building Lasting Relationships with Customers 35:39 Seeking Long Term Brand Partnerships 42:28 The Importance of Making Video Content a Priority --- Send in a voice message: https://podcasters.spotify.com/pod/show/womenofvideo/message