In this episode, I chat with Megan Orser, the powerhouse CEO and Business Strategist of Smart Apartment Solutions and Smart Moves. Megan takes us through her incredible journey in the rental property management industry and reveals how she’s used video to skyrocket her business. She shares her secrets on using video to highlight the perks of her apartments and reel in renters. We also dive into the magic of personal branding and how businesses can tap into their employees' personal brands to get ahead. The big takeaway? Just start creating video content and have fun with the ride of learning and growing. Get vidIQ to blow up your channel at⁠⁠⁠ womeonofvideo.com/vidiq⁠⁠⁠ Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE! Get started with Spreadshop at⁠⁠ ⁠https://womenofvideo.com/Spreadshop⁠⁠⁠ Follow Desiree at⁠⁠⁠ http://t.ly/GbY4⁠⁠⁠  Follow Megan at https://www.tiktok.com/@smartchickmegan  Chapters 00:00 Introduction and Parallel Entrepreneurial Journeys 02:15 Getting into the Rental Property Management Industry 04:32 Discovering the Power of Video in the Industry 06:56 Using TikTok to Showcase Apartments 08:41 The Importance of Legacy Businesses 11:36 The Impact of Video in the Rental Property Management Industry 13:32 Creating Video Content as a Business Owner 16:48 Balancing Work and Marketing Video Creation 19:32 Short Form vs Long Form Video Content 22:43 The Role of Personal Branding in Business 25:59 Leveraging Employees' Personal Brands for Business 29:08 Overcoming Fear and Perfectionism in Video Creation 32:20 Using User-Generated Content for Marketing and Recruitment 36:35 The Power of Personal Branding in Building Trust 40:48 Advice for Women in Their Creative Journey