In today’s world where capitalism, globalism, and digital innovation reign supreme, sustainability still finds its way to navigate the corporate world on the right path. Corinna Bellizzi sits down with Susan Griffin-Black and Brad Black who share how they pioneered the natural personal care industry through their unique (re)generative leadership approach. They discuss what it is like to run a 30-year-old business without relying on private equity or venture capital but by staying committed to their core vision and values. Susan and Brad also talk about the importance of business transparency, how to integrate AI into your processes ethically, and why DEI must always be at the core of any workplace culture.About Guests:Susan Griffin-Black and Brad Black are the Co-Founders and Co-CEOs of EO Products, makers of EO and Everyone brands. Since 1995, they've pioneered the natural personal care industry, starting by blending essential oils in their San Francisco garage. Their commitment to "business for good" has grown into a family-owned B Corp with zero-waste manufacturing and 91% post-consumer recycled packaging. For 30 years, they've created products that honor people and planet without sacrificing profitability. Their manufacturing facility in Marin County diverts 92% of waste from landfills while running on 100% renewable energy. Under their leadership, EO has remained independent, maintaining control over their values-driven approach to creating high-quality, plant-powered personal care products accessible to all.Guest LinkedIn: https://www.linkedin.com/company/eo-products/Guest Website: https://www.eoproducts.comGuest Social: https://www.instagram.com/eoproducts/https://www.youtube.com/user/EOLovershttps://www.facebook.com/EOProductsShow Notes: Final audio00:02:57 - Upholding The Vision Of EO Products00:11:02 - Being Natural In The Personal Care Environment00:12:37 - Understanding The Business For Good Philosophy00:20:00 - Sticking To Their Core Values00:24:16 - Understanding Corporate Unconditioning00:27:23 - Fostering Inclusivity In EO Products 00:38:17 - How Brands Can Increase Their Longevity00:43:59 - Sustainability, Responsibility, And Leadership00:47:45 - Gaining Traction As A (Re)generative Business00:50:49 - Overcoming The Biggest Sustainable Hurdles00:57:43 - Celebrating 30 Years Of EO Products01:03:07 - Episode Wrap-up And Closing WordsJOIN OUR CIRCLE. BUILD A GREENER FUTURE:🌴 Subscribe to our newsletter, and we’ll plant a tree in your honor!🌲 Subscribe and rate us wherever you listen, and we’ll plant another tree Follow us on social media:YouTube: https://www.youtube.com/c/caremorebebetter TikTok: https://tiktok.com/@circleb.co Instagram: https://www.instagram.com/caremorebebetter Facebook: https://www.facebook.com/CareMoreBeBetter LinkedIn: https://www.linkedin.com/company/care-more-be-better