From Nigeria to London to Paris to the United States, Pauline Idogho’s journey has taken her on a whirlwind tour of different cultures and experiences. But it’s her ability to adapt to change that has made her a successful entrepreneur. As the founder of Mocktail Club, an innovative line of elevated non-alcoholic beverages, not only does Idogho take pride in offering delicious, natural drinks, but she also dedicates 1 percent of her sales to support clean water initiatives around the world. She tapped into an ever-evolving market — and has learned to diversify her distribution channels and stay connected with her customers through social media. Idogho’s story can inspire you to embrace change and thrive in constant change, on this episode of SheVentures. In this episode, you will be able to: Discover the undeniable advantages of adapting to change for sustained success in your business ventures. Unravel the potential of diversifying distribution channels to reach a wider audience and boost revenue. Master the art of engaging customers on social media for a stronger online presence and genuine relationships. Explore the pivotal role flexibility plays in navigating an ever-evolving entrepreneurial landscape. Gain insight into the significance of inclusivity in branding and marketing for optimal resonance with a broader demographic. Check out Mocktail Club’s blog for tips and recipes. Help this small business by recommending Mocktail Club to local retailers or bars and asking them to carry the products. Donate to Mocktail Club’s clean water access initiative by making a purchase or directly by visiting the website. For more information, visit the show notes at https://www.sheventurespodcast.com/podcast/pauline-idhogo-podcast-episode