April Lam is the founder of Aello Consulting, a HK-based market entry company that focuses on Hong Kong and Southeast Asian markets. At Aello consulting, they strategize and execute as the extended team for your company.  April is a Brand Maven with 18 years track record of increasing revenue and driving transformation in luxury retail and branding industries. She is experienced with market-entry strategy, omnichannel marketing, brand launch, forming partnerships and re-branding. After working in HK, China, Indonesia, Vietnam and Poland, April is in touch with market trends and challenges in entering these markets. As a member of Next Chapter’s Capital Club programme, an exclusive programme for women business leaders ready to fundraise, we are pleased to be sharing April’s journey as a founder, her industry experiences and her growth plans for Aello Consulting.