Deb Liu became the President & CEO of Ancestry in March 2021, bringing over 18 years of tech leadership experience from companies like PayPal, eBay, and Facebook. Recognized as one of Business Insider's most powerful female engineers, she played a pivotal role in developing Facebook's Marketplace and its mobile advertising initiatives. Under her leadership, Ancestry is embracing a new vision focused on inclusivity, aiming to create a product that reflects diverse family dynamics and backgrounds. Her strategic initiatives include the release of Ancestry's inaugural Impact Report and the acquisition of Geneanet, enhancing the company's offerings. Additionally, Liu is committed to promoting diversity in tech through her nonprofit, Women In Product, which supports women in product management.