On this episode of Proof-of-PR, Opinion Editor for Cointelegraph Cath Jenkin joins Co-host Nikki Brown to discuss journalism in the crypto industry. Cath dives into what makes good Op-eds, the importance of a human perspective in the world of AI, the value structure gives opinion pieces, tips for PR professionals engaging with journalists and so much more!  To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.  #ProofofPR #Podcast #Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro 0:38 | Who is Cath Jenkin? 6:30 | Positivity & excitement of the Crypto industry 10:06 | What makes a good opinion piece?  18:11 | Importance of the Human Perspective (Not AI) 21:09 | How to properly leverage AI in journalism 23:30 | Value of structure in opinion pieces 24:23 | Opinions vs Facts 29:27 | Value in Expert Opinions & Advice 32:45 | Tips for PR professionals on working with journalists 40:10 | Purpose of Crypto is to make life better 41:56 | Final thoughts from Cath Jenkin ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 🔗 Cath Jenkin Links: X: https://x.com/cathjenkin  LinkedIn: https://www.linkedin.com/in/cathjenkin/  Cointelegraph: https://cointelegraph.com/authors/cath-jenkin    🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com YouTube: https://www.youtube.com/@proof-of-pr  X: https://x.com/ProofOfPR X: https://x.com/MelrosePR  LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 📢 Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.