Isa is the Head of Marketing at Aave, an open source and non-custodial money market protocol to earn interest on deposits and borrow assets. She was studying Public Policy when she became interested in blockchain as a solution for social policy issues, and she later discovered Decentralized Finance and how blockchain can be used to build an open and equitable financial ecosystem. Isa previously co-founded a project that leveraged blockchain capabilities to authenticate and trade limited edition streetwear. In our talks with Isa, we discussed the lending and borrowing processes within De-fi, who can get access to it, and how to approach choosing the right service within the space. We also discussed decentralisation as a whole, its advantages and disadvantages. We then reflected on the importance of marketing within the De-Fi space, where Isa shared some tips and common practices from her experience of marketing a De-Fi project. We concluded discussing  the purposeful work within Blockchain where Isa shared her tips on finding your own purpose within the space.  ------ You can get in touch with Isa on her LinkedIn | Twitter ------ You can find out more about Aave here ------ Cointelligence Academy Free e-Book: The Cointelligence Guide to Decentralised Finance https://www.cointelligence.com/content/cointelligence-guide-to-decentralized-finance-defi/ Check our website for latest updates and free Blockchain courses Join our Telegram group and start meeting people in Blockchain and Crypto Follow us on  Twitter ------ PUBLC Web 3.0 Search Engine  Check out what is PUBLC here  Learn about PUBLC's Web Economy here  Explore PUBLC Search Engine here  ------ If you are interested in sponsoring the show or have any other questions, please feel free to drop me an email on: lora@cointelligence.com