Uncover the unexpected secret to skyrocketing your podcast's visibility and audience expansion. You wouldn't expect a podcast marketing expert's advice to be tied to middle school memories and the power of personal connections. But what if I told you that forming genuine partnerships with major podcast platforms and using their preferred communication methods could be the game-changer for your podcast growth? Imagine the impact of understanding the platform partner's app priorities and utilizing social media in a way that goes beyond conventional strategies. It's all about creating a strong foundation through personal connections and innovative cross-promotion techniques. And that's just the tip of the iceberg. Get ready to discover the strategies that will take your podcast from under the radar to the spotlight. Stay tuned for the surprising key to unlocking your podcast's full potential. "Another thing to find a balance with is call to actions in the content. So I've had hosts who are hesitant to ask for things like ratings and reviews, but I try and help them understand that these things are important. And then we find where in the podcast content that that fits best. So finding that balance between the content and the promotion side." - Catrin Skaperdas In this episode, you'll learn how Catrin Skaperdas has succeeded in growing her client's podcasts and podcast networks and apply the following to your podcast: Maximize Podcast Visibility and Audience Growth Form Strategic Alliances with Podcast Platforms Share Information Effectively for Optimal Results Achieve a Harmonious Content-Promotion Balance Expand Network and Forge Partnerships for Podcast Expansion Today's special guest is Catrin Skaperdas.  Catrin Skaperdas continues our conversation and shares her journey of managing partnerships with major podcast platforms, emphasizing the importance of building strong relationships. She believes in forming genuine connections, getting to know the individuals behind the job, and maintaining detailed notes to ensure a personalized approach. Catrin's advice revolves around understanding the platform's preferred methods of communication and app priorities, ultimately tailoring the podcast's promotional activities to align with the platform's objectives. Furthermore, she emphasizes the significance of social media presence, recommending a focused approach on one platform rather than spreading too thin. Catrin's marketing techniques, such as cross-promotion campaigns and attending industry events, have been instrumental in expanding podcast networks. Catrin's insights on balancing content creation and promotional activities, alongside her innovative marketing techniques such as cross-promotion campaigns and networking at industry events, offer aspiring podcasters valuable strategies for expanding their podcast networks.  The key moments in this episode are: 00:02:08 - Building Relationships with Podcast Platforms 00:06:36 - Balancing Content Creation and Promotion 00:09:23 - Effective Social Media Strategies 00:11:41 - Innovative Marketing Techniques for Podcast Networks 00:14:02 - Leveraging Networking for Podcast Growth 00:14:44 - Partnering for Network Growth 00:15:09 - Impact of Collaborations   Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe  Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977  Apply to have YOUR podcast featured on Podbean: https://docs.google.com/forms/d/e/1FAIpQLSfJiplftK2xNuSGlDygMaASW_J_E-dC7Sc7xuOeB63vQE3xig/viewform?pli=1    Other episodes you'll enjoy: The First Part of our Conversation with Catrin on Podcast Growth Tips Podbean's Apple Subscription Integration  Podbean's Descript Editing Integration    Get in Touch with Catrin: TikTik: https://www.tiktok.com/@catrinskaperdas Instagram: https://www.instagram.com/catrinskaperdas  LinkedIn: https://www.linkedin.com/in/catrinskaperdas/   About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com