Have you heard these myths about podcast marketing and audience development? 1) You need a big budget to grow your audience. 2) Video has no place in audio content. 3) Audience engagement is all about downloads and numbers. This episode will reveal the truth behind these myths that will transform your podcast growth strategy. Stay tuned for the game-changing insights! "It's important to look at all available tools and gain insight to as much information as you can. So audience, demographic, listening habits, engagement patterns, downloads, unique listeners... even social media. And these things will help you identify the trends to retain audience, optimizing the content and the growth strategies to grow your listenership, but also retain listenership". - Catrin Scaperdas In this episode, you'll learn how Catrin Skaperdas has succeeded in growing her client's podcasts and podcast networks and apply the following to your podcast: Master podcast marketing and audience development for explosive growth. Discover how to measure and boost audience engagement for a thriving podcast community. Overcome the challenges of growing your audience and stand out in the crowded podcast landscape. Stay ahead of emerging trends in podcast marketing to keep your audience engaged and growing. Implement effective strategies for audience engagement and growth to take your podcast to the next level. Today's special guest is Catrin Skaperdas.  Catrin Skaperdas is a recognized authority in the realm of podcast audience development and shares a comprehensive understanding of strategies to measure and enhance audience engagement for podcasts. She provides valuable insights into the challenges and successes associated with audience growth and offers practical recommendations to surmount these obstacles. Her keen observation of emerging trends in podcast marketing underlines the increasing importance of video integration, the utilization of AI in podcasting, and the surging popularity of live podcasting. Catrin's forward-thinking approach and actionable strategies position her as a valuable asset for you as a podcaster to expand your reach and solidify yourr connection with their audience. The key moments in this episode are: 00:00:29 - Introduction to Audience Engagement 00:01:08 - Measuring Audience Engagement 00:03:41 - Overcoming Audience Development Challenges 00:08:18 - Emerging Trends in Podcast Marketing Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe  Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977  Apply to have YOUR podcast featured on Podbean: https://docs.google.com/forms/d/e/1FAIpQLSfJiplftK2xNuSGlDygMaASW_J_E-dC7Sc7xuOeB63vQE3xig/viewform?pli=1    Other episodes you'll enjoy: The 2/3 Episode with Catrin on Networking and Audience Development The First Part of our Conversation with Catrin on Podcast Growth Tips Podbean's Apple Subscription Integration  Podbean's Descript Editing Integration    Get in Touch with Catrin: TikTik: https://www.tiktok.com/@catrinskaperdas Instagram: https://www.instagram.com/catrinskaperdas  LinkedIn: https://www.linkedin.com/in/catrinskaperdas/   About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com