In this episode of Impact Stories, Ronny Eriksson engages in a thoughtful conversation with Theresa Perez, the managing director of Atmos – a platform and biannual magazine leading the way in climate and culture. With over 15 years of experience, Perez shares her journey, from touring with a Grammy-winning band to leading innovative tech agencies, ultimately finding her calling at Atmos.Perez discusses the delicate balance between creativity and commerce, offering insights on how artists can navigate the business world while remaining true to their craft. She passionately emphasizes Atmos's mission to reconnect humanity with nature through storytelling, visual art, and community events, aiming to foster a deeper sense of responsibility toward the planet.The episode also explores the realities of building an impact-driven media organization, addressing challenges such as sustainable funding and the evolving landscape of social media. Perez's perspective provides an inspiring and grounded look at how creativity, when paired with purpose, can become a powerful force for positive change.