In today's world, it is easy to get lost in the shuffle. With so many people vying for attention, it is hard to stand out. But what if you were able to create a brand that was completely your own? A brand that represented you and your unique voice? If you want to learn how to successfully actually build an authentic personal brand, then this episode’s for you.   The first step in actually building an authentic personal brand is to be yourself. It can be tempting to try and emulate somebody else's success by mimicking their style or content but this will only lead you down the wrong path. The best way to start your journey towards building an authentic personal brand is by embracing who you are and what makes you different from everybody else.   Personal brand strategist Rachel Lee joins us today to discuss how she used a blank Google document with 1 simple question at the top to discover her truth, her ideal brand, and how she wanted to run her business in 2022.   In today's episode, Rachel and I discuss: how important it is to be authentic and what that actually means the potential consequences to yourself and your business of being inauthentic tips + strategies on how to actually build an authentic personal brand that feels like you and attracts your ideal clients   Rachel Lee is a personal brand strategist, designer & creative unicorn on a mission to help impact-driven entrepreneurs discover their “secret sauce” and feel GOOD about the way they show up online. Connect with Rachel for a FREE 30 minute brand consultation: https://calendly.com/racheltylee/free-brand-consultation-speaking   Connect with Rachel Website Podcast: Off Brand Blog IG: @racheltylee FB: Rachel Lee LI: Rachel Lee