Lea Turner grew her LinkedIn following phenomenally fast in late 2019 - so when covid hit in 2020, she pivoted her business and started offering LinkedIn training. Now with 168k followers on LinkedIn and a sold-out membership community for small businesses, Lea is the perfect person to tell us how to stand out in the AI era when there’s a ton of noise out there. We cover: Why now is the right time to build a personal brand - and how to get started What to write on LinkedIn if you find it cringey Algorithm changes to stay on top of And Lea’s no-holds-barred thoughts on AI and business LINKS: Lea Turner on LinkedIn: https://www.linkedin.com/in/lea-turner/  Lea on Instagram: https://www.instagram.com/leadoeslinkedin/ Get Lea’s free LinkedIn cheat sheet: https://leaturner.co.uk/products/free-linkedin-cheat-sheet  EVENTS:  Follow Next Big Thing for the latest emerging tech news, events, job posts, and learning resources: www.instagram.com/nextbigthingstudios   CREDITS: Host: Lauren Ingram Producer: Alex Lane We record using Riverside. Want to make your own podcast? Get started here: https://www.riverside.fm/?via=lauren-ingram