On this episode of Marketing - The Untold Story we have Shivani Behl, CMO of Pureplay Skin Sciences, Creators of personal care brands like Plum Cosmetics, Body Lovin’ and Phy. Shivani has worked across sectors, with Lakmé, Reliance Brands, VIP, Reebok and Tata Motors. She brings all this experience to her role driving activities of digital first brands that are re-writing all the rules. And in this episode, you will learn about how brands like Plum and Phy are selling beauty products to young consumers using celebs and micro-influencers, in metros, and beyond. Host Bhuvana and Shivani talk about the rising importance of local language integration, how they are looking to grow audiences through offline retail stores, and how a brand can cultivate loyalty in the fickle world of fashion!