Meet our guest - Aditi Anand who has worked across four industries of Telecom, Consumer durables, E-commerce as well as FMCG. She's driven marketing initiatives for brands like Airtel, Nokia, Flipkart, Coca Cola amongst others. Her approach combines data driven intelligence with creativity. On this episode of Marketing, The Untold Story she talks to host Bhuvana Subramanyan about the growing influence of vernacular languages and combining offline initiatives with digital campaigns. only on aawaz.com