Our guest today has been unearthing stories of Indian Unicorns way back when they were just another good business idea just getting off the ground. Shradha Sharma, Founder & CEO of YourStory Media joins show host Bhuvana Subramanyan in this very first episode of ‘Marketing – The Untold Story’. Having created a new category of content-driven marketing for startups, Shradha Sharma shares her recipe for being a first mover, and building a brand over 14 years. She talks about what innovative marketers can do to extend the influence of their company with humble budgets, how YourStory has cultivated loyalty amongst readers and shares her excitement about the coming of vernacular media tailored for regional users. Tune in to hear Shradha spill the beans on content marketing with Bhuvana Subramanyan only on 'Marketing - The Untold Story. '