In this episode, Bhuvana speaks to Mohit Rathi, AVP- Growth & Marketing at one of India's most competitive logistics companies that intuited a niche customer demand way ahead of its time. Having always been a trucking company since its inception, Mohit speaks about Porter's transition into the B2C model, the revival of the company after a harsh pandemic and what went into the marketing and making of Porter that makes it the go to personal logistics solutions brands that it is today.