Having spent 23 years in the industry, Prasun Kumar, Chief Marketing Officer and Business Head at Just Dial has led some of the top brand in the industry like Reliance Communications, Sony Mobile Communications and Levi's Strauss to name a few. In this episode, Prasun Kumar shares the nuances of marketing that are instrumental in building brands and shares his experiences working in start-ups as well as large global organisations, launching and turning around businesses and brands, building large revenue verticals from scratch and driving innovations in the consumer, technology, and content space.