Ever feel like there are so many people doing what you are doing in business? Feel like your industry is already saturated and wonder how you can possibly stand out? In this episode of the podcast,  we are diving into a fresh perspective on why people decide to buy.  I’m sharing a funny and enlightening conversation I had with my colleagues about their ice cream preferences, which is a great analogy on the complexities of why people choose certain things over others. So grab a scoop of your favorite flavor and join me on this light and “sweet” episode that will transform the way you think about competition in business. ---------------------------------------------------------------------------------------- If you are I’m READY to become the woman who has all she desires. If you’re tired of sitting on the sidelines watching everyone succeed, wondering when you’ll make you’re dreams happen, If you want to step into unwavering confidence and show up in your life and business with a renewed energy and unstoppable mindset, If you want to stop second guessing or letting doubts and fears stop you, If you are ready to feel purposeful, fulfilled, abundance and joy in all areas of your life… Then BREAKTHROUGH is perfect for you. BREAKTHROUGH is my signature coaching program and we work together to guide you to release the SHOULDS and finally call the shots in your life and business. This is where you make powerful, transformative shifts in your mindset, beliefs, perspectives and actions so that you are leading yourself to live life and create a business YOUR way. This program is designed to help you find what’s holding you back, completely reframe your beliefs so you lead with empowering thoughts, deeply connect to what you desire and who you will be when you get there and have you leading your thoughts beliefs and actions every single day so they truly align to what you desire to be experiencing in your life. If you’re interested in learning more, visit: https://start.katerinakormas.com/breakthroughinfo-2398-7792 --------------------------------------------------------------------------------------- Follow Katerina Instagram: @Katerina.Kormas Did you hear something you loved today? Leave a review, so others know what to expect from the show! And don’t forget to Subscribe so you receive the latest episodes right when they launch!