This is Stacey Hollands for Female Startup ClubWelcome back to the show - it’s Doone here, your host and hype girl! In today’s episode we’re learning from Stacey Hollands, the founder of Lust Minerals. Stacey has such a cool story - she started the brand back in 2014 with just $10,000 and has bootstrapped it entirely to the 8 figure business it is today. We chat through her playbook to getting started in the early years with retail, how their influencer strategy has evolved and the $350,000 rebrand that was a pivotal moment for the business .Now before we jump into I want to take a minute to tell you about our new program, ecommerce fundamentals. If you’re an early stage founder or you’re getting ready to launch your brand - and you’re starting the year really committed to taking action towards your sales and marketing goals - I designed this specifically for you. It’s the program I wish I had when I was building my jewelry brand and feeling totally overwhelmed and not really sure where to focus day to day. It takes you through everything from developing your messaging to your content engine, finding your first 1000 true fans organically, my proprietary framework that I use to launch and create buzz online and finally - getting started with your own Facebook and tiktok ads. And of course I have a special launch offer for you that’s available right now. You can check it out by going to femalestartupclub.com/course.LINKS WE MENTION: Lust Minerals' InstagramStacey's InstagramLust Minerals' FacebookLust Minerals' TikTokFemale Startup Club - Ecommerce FundamentalsJoin the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclubJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTok Hosted on Acast. See acast.com/privacy for more information.