In this episode of the Trust Your Voice podcast, host Sylvie Légère sat down with Magatte Wade, Founder and CEO of Skin is Skin, to talk about the complexities and nuances of Africa's challenges and opportunities.  Magatte Wade challenges the traditional narrative surrounding sub-Saharan Africa and sheds light on the missing middle in foreign aid. Drawing from her own experiences and expertise, she questions the effectiveness of international aid and explores how it often fails to reach local entrepreneurs and stimulate economic growth.    About Magatte Wade:  Magatte Wade is passionate about creating jobs and prosperity in Africa through entrepreneurship and economic freedom. She was born in Senegal, educated in France, and launched her entrepreneurial career in San Francisco. She is fluent in and conducts business in Wolof, French and English. Magatte's current product line, manufactured in Senegal, is Skin is Skin, a lip balm dedicated to reducing racial discrimination. Her previous companies, Tiossan and Adina, brought Senegalese recipes and ingredients to U.S. markets in skin care and beverages.  Based on her experiences creating consumer brands and building agricultural and manufacturing capacity in Senegal, Magatte has spoken at dozens of universities including Harvard, Yale, Columbia, MIT, etc. as well as at global conferences on innovation and economic development in France, England, Dubai, Guatemala, Nigeria, Saudi Arabia, Rwanda, Gabon, Senegal, and more. She writes for the Huffington Post, Barron’s, and the U.K. Guardian. She is a Young Global Leader with the World Economic Forum at Davos and has appeared on the cover of Forbes Afrique. She was also named one of the “Twenty Young Power Women of Africa” by Forbes U.S.    Connect with Magatte:  Instagram - @magattw  Twitter - @magattw  LinkedIn - @magattw    Resources:  https://magattewade.com  https://www.amazon.com/Juice-How-Electricity-Explains-World/dp/B088N9SBC8