In this episode I sit down with Shana Lynn, the visionary behind Community Creators, to discuss the strategies she uses and recommends to stay ahead in this intensely  competitive business landscape. She shares her journey, the importance of a clear mission and vision, and the four pillars she teaches to build a thriving community. Shana’s tactics will quickly and easily strengthen both your employer and business brands, so be ready to take notes! Key Takeaways Vision and Mission: Shana emphasizes the critical role of having a clear vision and mission in guiding business decisions and fostering a strong company culture. Learn more about Shana’s 4 Pillars: Cause, Culture, Communication & Connection Your team is your primary community: If your team community is not right, they cannot serve your customers at full capacity! Want to create a community of customers that are truly excited to do business with you? Tune in on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources Free Library of Community Building Resources Community Creators Podcast About Shana Lynn Shana Lynn is the trusted advisor for top-tier subscription companies looking to amp up their customer retention. She leverages her unique blend of time-tested community-building principles with modern, data-backed tactics. Her systems-based approach simplifies retention while making room for those personalized, standout moments that customers love. Shana’s company, Community Cultivated, equips and empowers community and retention leaders for online businesses. With over 10 years of notable experience, Shana is a sought-after speaker, consultant, and guest expert.  Connect with Shana LinkedIn: www.linkedin.com/in/shanabresnahan/ Website: www.shanalynn.com Instagram: www.instagram.com/shanaspeaks/ Facebook: www.facebook.com/ShanaSpeaks/ Stay Connected with Me Newsletter: Even though the Bombshell Business Podcast is sunsetting, I’ll be creating new content in new ways! So let’s stay in touch! (I promise I do my VERY best to make it worth opening AND reading!) So subscribe to my helpful email that features branding tips, the content of the week and more by following the link below! amberhurdle.com/newsletter Culture: Need help creating your culture? At Employer Brand Central, we can help you develop or uplevel your culture, ensure you embed it into your every day operations and empower your team with the best people processes to support your business strategy! Visit employerbrandcentral.com or call 1-844-333-7111. We do ONLY this EVERY DAY with companies all over the world! Learn more about your ad choices. Visit megaphone.fm/adchoices