The Storied Way Perspective featuring Vimala Rajkumari, Video Consultant & Producer, Founder - Vsual Brewery In this episode, Rituparna Ghosh and Vimala Rajkumari discuss the transformative power of video storytelling in various contexts, including personal branding, business marketing, and non-profit communication. They explore the journey of video production, the importance of authenticity, and how to overcome common hesitations about being on camera. The conversation also touches on the role of AI in enhancing video production efficiency and the necessity of having a clear strategy for video content, especially for non-profits. The episode emphasizes that anyone can leverage video storytelling to connect with their audience and share their unique narratives. Takeaways Video storytelling is a powerful medium for communication. Authenticity in storytelling resonates more with audiences than perfection. The rise of social media has democratized video production. AI tools can significantly streamline the video creation process. It's essential to have a clear strategy for video content. Non-profits can leverage video to enhance their outreach and impact. Overcoming the fear of being on camera is crucial for effective storytelling. Investing in video should align with your organizational goals. Visual storytelling engages multiple senses, making it more impactful. Everyone has the potential to create compelling video content today. About Vimala Vimala Rajkumari is a seasoned video storyteller with nearly three decades of experience. Starting her career in 1995 in television, she directed and produced award-winning non-fiction content for major broadcasters. Today, she runs a thriving video marketing agency that helps brands, NGOs, and coaches harness the power of video storytelling to boost brand awareness and drive lead generation. Vimala specializes in creating comprehensive video strategies that deliver results, from conceptualization to distribution. She also consults organizations and individuals on setting up in-house production capabilities, guiding them through every step—from finding the right talent and resources to crafting content and ensuring its seamless distribution. With a deep passion for storytelling, Vimala empowers her clients to build meaningful connections with their audiences. Connect with Vimala | Instagram | LinkedIn Connect with Rituparna | ⁠⁠⁠LinkedIn⁠⁠⁠ | ⁠Instagram⁠ Visit ⁠⁠⁠www.yourstorybag.com⁠⁠⁠ Write to us at ⁠⁠⁠podcast@yourstorybag.com⁠⁠ Watch ⁠⁠⁠⁠Season 1 of The Storied Way Perspective on YouTube