Your email list is more than just names in a database—it’s the foundation of your marketing strategy. But if your emails aren’t converting, you’re leaving money on the table.In this episode, I sit down with Melissa Esmeralda, a conversion copywriter and funnel optimization strategist, to uncover what makes email marketing work. From writing lead magnet landing pages that actually attract your ideal client to setting up automation that nurtures and converts, Melissa shares insights that will help you optimize your email strategy for better engagement, more sales, and less stress.Whether you're just getting started with email marketing or want to refine your existing funnel, this episode is packed with practical, no-fluff strategies you can implement right away.What You’ll Learn:The biggest mistakes people make with email marketing and how to fix themHow to write lead magnet landing pages that actually convertThe secret to writing emails that feel authentic and still drive salesHow segmentation and automation can increase your conversionsA real-life example of an email sequence that boosted conversion rates by 15%Hit PLAY to start crafting an email strategy that works for you!Connect with Samantha:Website: https://www.firestormfinance.com/Instagram: https://www.instagram.com/firestormfinance/Threads: https://www.threads.net/@firestormfinance?hl=enLinkedIn: https://www.linkedin.com/in/samantha-e-8796b6176/Newsletter: https://firestormfinance.myflodesk.com/ajmiv1kyt1Connect with Melissa:Website: https://www.meomarketinggroup.com/Instagram: www.Instagram.com/MEOMarketingGroupThreads: threads.com/meomarketinggroupFreebie:: https://meomarketinggroup.thrivecart.com/subjectlineformulas/Have a suggestion for something or someone you'd like to see on this podcast? Fill out this form here.
