Natalie Koussa turned podcast listeners into over $45K in sales in 90 days—without a sales page or even editing her episodes. The secret? A trust-first visibility funnel that starts with guesting on other people’s podcasts and leads into a private podcast that sells her services on autopilot — and converts 60% faster than her usual sales cycle. In this case study, Natalie explains how she creates content to speak to two distinct buyer types, why skipping fancy intros and editing actually increased conversions, and how storytelling—not showboating—has grown her business with a small but mighty audience. If you’ve been craving a visibility strategy that prioritizes depth over reach, this episode breaks down the organic, low lift funnel built entirely on trust—and why it works so well. Thank you to our sponsor! Get at least 15% off any annual Masterclass membership at ⁠https://masterclass.com/cubicletoCEO⁠ Connect with Natalie: Get access to Pod Damn, Natalies free private podcast at https://nataliekoussa.com/ellen IG: @nataliekoussa_ Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠https://cubicletoceo.co/quiz⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠@missellenyin⁠⁠ & ⁠⁠@cubicletoce⁠⁠o so we can repost you. Leave a positive review or rating at ⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices