In this episode, Caterina is joined by brand specialist, professional speaker, international speaking coach, and four-time international best-selling author, Shelby Jo Long. The entrepreneurs discuss Shelby’s top guiding principles for getting into massive action so that you can take your ideas and turn them into income. Shelby also highlights the importance of taking steps to get started, the introspection behind creating your brand, and why trying to tackle too much at once can actually hinder your income stream!