During her 30+ years of mentoring and coaching women in business, Caterina has found that women do not want to be “salesy.” In fact, they want to simply be themselves, and still grow their businesses. In this “do not miss” episode, Caterina discusses the keys to unlearning what you may have been taught before. It’s time to wear your heart all over your business, ditch the script, and make sales while being your authentic self!