Talk about a power-packed episode! Host Rachel Wilson Thibodeaux is joined by Janene Liston, architectural engineer-turned- business owner, certified pricing specialist and consultant. Key topics addressed here:When higher prices are NEEDED for sustainabilityHigh ticket vs low ticket pricingThe mistake so many marketers make with pricing and what they should be doing insteadWhy some businesses and marketers should not be offering Black Friday salesFind out what percentage of small businesses are barely breaking even or operating at a loss...hint: it's a little scaryFascinating mindset shifts needed to raise your prices with confidence and more!Janene's website: www.thepricinglady.comFind Janene on most platforms, including Facebook, Instagram and Twitter @thepricinglady Get your  Cheat Code-7 Ways to Stand Out In Your Industry and Command Higher Prices absolutely FREE at www.bit.ly/standout7Follow the podcast on Instagram @getoutthewaypodcast and follow Rachel @rachel.theswagstrategist  You can also connect with Rachel on LinkedIn at www.linkedin.com/in/brandstrategyexpert If you find value in this, or any other episodes, we'd appreciate if you subscribe and review. Reviews matter and help more people to find the podcast.