What you'll  learn from this actionable episode:What redeeming quality 2020 had (although still REALLY glad to see it leave)Messaging you want to avoid if you want to attract clients who are willing and able to pay you what you deserveWhat you need to challenge/resist in your content to be a unicornWhy your content strategy and content marketing goes beyond onlineA few specific content strategies for realtorsOne thing you MUST do from a content perspective, to be effective on TwitterAnd more...Mentioned in this episode:Grab your FREE video training from the virtual Pivot to Profit Action Plan at www.bit.ly/pivot2profitnowIf 2020 taught us anything, it was the importance of business owners, marketers and other leaders being able to shift (fairly quickly) from panic to pivot. This will be needed in 2021 as well. From your product/service, to your marketing, to your business model, the way you pivot can make all the difference in the world. Get this training!Follow the podcast on Instagram @getoutthewaypodcast Follow Rachel on Instagram @rachel.theswagstrategist as well as on LinkedIn at www.linkedin.com/in/brandstrategyexpert Subscribe, rate and review, especially on Apple! Much appreciated good people!