Did you know that 98% of press releases that go out, do nothing? But, if you have an irresistible story, your press release could be transformative and boost your small business's visibility like crazy! Today's special guest is Mickie Kennedy, the CEO and Founder of E-Releases. Mickie believes that with some effort and a little money, the possibilities are endless. He is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases 24+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch. His press releases have resulted in articles being published in the Wall Street Journal, CNN, Bloomberg, and many more prestigious new outlets. In this episode you'll get some tips on how to make your story irresistible, and what to expect when gearing up for a press release campaign. Take Mickie's free free master class on How to Build a PR Campaign Designed to Get Massive Media Coverage at https://www.ereleases.com/plan