The creator economy is here! And from CXOs to students, from influencers to journalists - it is affecting us all. Between the rush of getting there first, creating content for different mediums where you can find your audience, and pitching it to various brands for sponsorships - you have no time left to plan content and execution for each medium separately. So then, what do you do? How do you ensure that your content is produced in the most efficient way possible in record time? This is what Deepti Ahuja, Head, Content and Production, HT Smartcast asks Devina Gupta, Senior Presenter, BBC News - BBC World Services and the host of the show, Worklife India. Tune in to find out what they have to say!