Michelle discusses the importance of creating and nurturing online communities and relationships. She shares her positive experiences with building genuine connections on Periscope, emphasizing that the community is not just about the broadcaster but the interactions among viewers. Michelle talks about the longevity of relationships formed online, citing examples of meeting people in person and continuing to collaborate and support each other. She also highlights the value of community engagement, where members can share insights, offer support, and even brainstorm together to solve business challenges.