In this episode we are joined by Keith Jordan (Vice President Innovation, Mastercard).As people look for immersive and creative ways to interact with brands and products in a digital-first world, we will see a revolution in digital clothing, virtual stores, gaming, and NFTs - all of which will create the backbone of a new economy.As digital bleeds into the physical world, new methods of consumer interaction must be imagined. However, this next technology race will not only be for customer attention – it will be for reality itself.