Whether you're dreaming of starting your own business or want to advance your career, building a strong personal brand is essential And these days, it’s no longer projecting perfection or hiding one’s “flaws” or “failures” that resonates, but being authentic and embracing your unique identity and experiences are what can actually set you apart and build a personal brand that's genuine, relatable, and credible. Cece Asuncion is an award-winning Filipino-American director, producer, and filmmaker and the founder, owner and director of Slay Models L.A., the first all-transgender agency in the world. His reality series Strut about his models at Slay, which he co-produced with Whoopi Goldberg, won a GLAAD Media Award for Outstanding Reality Series in 2017. In 2023, he co-produced and mounted the first Slay Model Search Asia in the Philippines with ABS-CBN. He continues to break ground and barriers for himself and others, reframing people’s minds about what is beautiful and allyship with the transgender community.