In this episode, Roxanne Derhodge engages with Louisa McDonnell to explore the intersection of social media and authentic leadership. Louisa shares her career journey and digital marketing insights, emphasizing the importance of authenticity in online branding. They discuss the impact of AI on content creation and provide real-life examples of successful social media posts. The conversation highlights the significance of sharing personal stories to connect with audiences and understanding customer personas using AI tools. They also address maintaining authenticity in leadership, aligning content plans with goals, and the pros and cons of pre-scheduling. The episode concludes with Louisa sharing her resources and contact information.