I’m not a financial advisor; Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Devin: What's your superpower?Jason: I think it's around getting people excited.In today’s episode of Superpowers for Good, I had the pleasure of speaking with Jason Fishman, Co-Founder and CEO of Digital Niche Agency (DNA), as well as the host of the "Test. Optimize. Scale." podcast. Jason shared invaluable insights into what it takes to market a regulated investment crowdfunding campaign successfully.One key takeaway from our discussion is how critical it is to drive enough traffic to your campaign page. Jason pointed out that many founders believe that simply launching their offering will magically bring investors to their door. The truth, as he explained, is far from that. "You probably need 50,000 visitors per million dollars raised on a Reg CF," Jason said, emphasizing that traffic goals are essential. He highlighted that only about 7% of Regulation Crowdfunding (Reg CF) campaigns reached $1 million or more last year, largely due to insufficient traffic.Jason also delved into the importance of creating social proof for your campaign. He likened it to avoiding the “empty restaurant” effect: when prospective investors see that only a small amount has been raised, they may hesitate to invest. He noted, "You're in a much better spot if you’re able to get over $100K showcased on your page for how much has been raised." This kind of traction helps reassure cold investors and encourages more participation.For anyone looking to raise funds through a regulated crowdfunding campaign, Jason's advice is clear: focus on building momentum early and ensure that your campaign is reaching enough potential investors. Social proof can make or break your efforts to raise capital from the crowd.tl;dr:* Drive Traffic to Campaigns: Jason emphasized that driving significant traffic to crowdfunding pages is essential for success. He noted that most campaigns fail due to insufficient visitors.* Importance of Social Proof: Successful campaigns often showcase early traction, which builds credibility. Raising over $100K early on can help attract cold investors who have no prior connection to the campaign.* Targeted Marketing: Jason shared how targeted digital marketing, such as advertising to specific audiences like equity crowdfunding investors, is a powerful tool to reach the right prospects.* Proactive Founders: Jason highlighted that the most successful crowdfunding campaigns are led by founders who are highly proactive and engage deeply with their networks, rather than relying solely on third-party agencies.* Test and Optimize: Jason’s marketing philosophy revolves around constantly testing different approaches, learning from the results, and optimizing campaigns to achieve better performance.How to Develop Generating Enthusiasm As a SuperpowerJason's superpower is his ability to get people excited. He uses his natural enthusiasm to energize those around him, whether it's rallying friends for a trip or engaging stakeholders in a business opportunity. By thinking about what would get him excited about a product or campaign, Jason translates that feeling into marketing messages that resonate with audiences, making him highly effective in crowdfunding campaigns.Jason shared an example where he used his enthusiasm to convince celebrities and influencers to share their audience data for advertising purposes—something many people are hesitant to do. By sharing his excitement about the potential results and opportunities, Jason managed to secure their participation, resulting in stronger campaign performance and satisfied stakeholders.Tips for Developing the Superpower:* Put Yourself in Their Shoes: Think about what would get you excited if you were the other person. Tailor your approach to reflect what would spark enthusiasm in that specific individual.* Transfer Energy: View communication as a transfer of energy. If you feel excitement, convey that feeling clearly to the other person. Make them feel the opportunity as vividly as you do.* Understand Your Audience: Study your audience in detail to find out what appeals to them. Create tailored messaging that resonates personally with them.* Test and Adapt: Use a trial-and-error approach to refine your methods. Test different messages, observe what works, and adjust accordingly to connect more effectively with each audience segment.By following Jason Fishman’s example and advice, you can make generating enthusiasm a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileJason Fishman (he/him):Co-Founder and CEO of Digital Niche Agency DNA and Host of the "Test. Optimize. Scale." Podcast, Digital Niche Agency (DNA)About Digital Niche Agency (DNA): DNA is a full-service digital marketing agency specializing in surpassing client goals. Our team has over 25 years of experience in Marketing, Start-Ups, and Business Development. While working with clients and launching brands, we have learned what works and how to implement a revenue-driving marketing strategy. Watching the digital marketing landscape evolve every day, our primary objective is to offer the latest technologies and techniques to small to mid level businesses. With a focus on two areas, Content Development and Content Distribution, the DNA model is built for both brand value and performance. Our success is truly measured by the growth rate of our clients' companies. Whether you are looking for Social Media, SEO, Content Marketing, Digital PR, Web/ Mobile Media Buying, Marketing Plans, Influencer Marketing, Instagram Ads, Traffic to CrowdFounding Platforms, Investor Materials, CPI / Burst and AOS Campaigns, Development, Video, or Digital Advertising, we know how many options there are out there and have structured ourselves so that you can get everything you need from DNA. We have relationships with the top vendors in the digital world and provide the ability to work with one partner to manage all areas of your digital brand at below industry standard rates. With this approach, we want to make the process easy so we can begin getting you more market share with our formula.Website: digitalnicheagency.comX/Twitter Handle: @DNAgency_CACompany Facebook Page: fb.com/digitalnicheagencyLinkedin: linkedin.com/company/digital-niche-agencyInstagram Handle: @digitalnicheagencyBiographical Information: Jason Fishman is the Co-Founder and CEO of Digital Niche Agency (DNA), with over 15 years of experience in scalable marketing strategies. He has led campaigns for 750+ brands and 350+ crowdfunding projects, producing nine figures in funding. Jason hosts the “Test. Optimize. Scale.” podcast and contributes to the Forbes Agency Council.Max-Impact MembersThe following Max-Impact Members provide valuable financial support to keep us operating:Carol Fineagan, Independent Consultant | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Ralf Mandt, Next Pitch | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.* SuperCrowd Mastermind Group, twice monthly on the 1st and 3rd Thursdays at noon Eastern. This group is for entrepreneurs and small business owners interested in raising money from the crowd. Attend your first meeting free!* Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on October 15, 2024, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.* SuperCrowdHour, October 16, 2024, at 1:00 PM Eastern. Each month, we host a value-laden webinar for aspiring impact investors or social entrepreneurs. At October’s webinar, Devin Thorpe will provide an in-depth answer to the question, “How to Assess Your Crowd's Potential for Investing?” Free to attend.Community Event Calendar* Successful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events* Rally for Appalachian Hurricane Relief, Joel Skene, Tuesday, October 8 at 4:00 PM ET* Community Revitalization, Thursdays, 10:00 AM Eastern.* Community Capital Alternatives for Outdoor Recreation Challenges, Kathleen Minogue of Crowdfund Better speaking at American Trails, October 3, 10:00 AM, free.* Main Street Skowhegan and NC3 Entrepreneur Finance Workshop Series, September 17 - November 19, 2023.* Krishi Janani PBC Crowdfunding Virtual Office Hour, Sep 21, 2024, Noon Eastern.* Investment Week 24, October 19-20, 2024, Los Angeles. * Crowdfunding Professional Association, Summit in DC, October 22-23* Asheville Neighborhood Economics, November 12-13.If you would like to submit an event for us to share with the 8,000+ members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. 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