If you're pricing hourly, you're potentially leaving a lot of money on the table in your freelance fashion design biz.In this episode, business coach Jonathan Stark talks about value-based pricing. He shares his journey from charging by the hour to adopting a pricing strategy focusing on what clients truly value. From aligning services with client revenue goals, to three-tier value pricing strategies, to becoming meaningfully different, get ready to uncover some key insights that could totally change the way you think about pricing and your relationships with clients.If you're ready to shift your perspective on pricing and client engagement from transactional to transformational, get inspired by real-life examples, practical tips, and the psychological underpinnings that make value-based pricing a winning strategy, click play now and significantly increase your profits.Resources:Value Pricing Bootcamp, a free six-day email course to teach you how to make more money without working more hours.Book: Value Based Fees by Alan Weiss About Jonathan:Jonathan Stark is a former software developer who is on a mission to rid the world of hourly billing. He is the author of Hourly Billing Is Nuts, the host of Ditching Hourly, and writes a daily newsletter on pricing for independent professionals.Connect with Jonathan:Visit his websiteEmail him at: jstark@jonathanstark.comConnect on LinkedIn ✍️ Fill out the Survey: http://sewheidi.com/survey

Can a LinkedIn post really transform your freelance fashion design career?In today's episode, I talk with fashion designer Fernanda Martinelli about how one Linkedin post took off and helped land her a client!  We discuss the strategies for leveraging a popular post and how to turn new leads into dream clients.  Find out how she builds meaningful client relationships, leveraging tools like AI-generated images and detailed proposals.Whether you're new to freelancing or have been around for a while, these social media strategies can make a huge difference in your client-finding strategies!  Resources:Read Fernanda’s LinkedIn post that led to three discovery calls with brands and an amazing client. Check out NewArc.ai. Please note that this is an affiliate link.About Fernanda:Fernanda, originally from Argentina, graduated with a Bachelor’s in Fashion and Textile Design from the University of Buenos Aires. Now based in Canada, she has worked as a Fashion Designer and Product Developer since 2019, specializing in men’s and women’s apparel, including workwear and outerwear. A lifelong art enthusiast, Fernanda explores new trends and techniques, blending creativity with functionality in her designs. She also completed a certification in Fashion and Sustainability Management at the European Institute of Innovation for Sustainability, where she has served as a tutor.Connect with Fernanda:Visit her websiteEmail her at: fmmartinelli@gmail.comConnect on LinkedIn ✍️ Fill out the Survey: http://sewheidi.com/survey

Are you scared of getting scammed from factories?  Here are the red flags you should look out for.Natalie is a corporate fashion designer turned freelance after some major burnout and the pandemic.  In this episode, she talks about things like how she got her clients, some sourcing red flags to look out for, how she sets her prices, and so much more. Natalie's story shows how she bounced back and came up with fresh ideas, how she's making customized mini portfolios, and how she landed gigs through smart outreach.This episode is packed full of inspiration for your freelance journey in fashion!  Listen now to discover strategies for finding legitimate factories, avoiding scams, and pricing your freelance work confidently.Resources:Explore different examples of Natalie's mini portfolios Download Natalie's project pricing calculator About Natalie:Since graduating from fashion school, Natalie always aspired to be a freelance designer. After spending over a decade climbing the corporate ladder in NYC and burning out during the pandemic, she transitioned into freelancing, building a diverse client base. In 2022, she left corporate and now works with brands like Classic Rock Couture and Snow Glow, while launching her own accessory line, Mary+Shelley. She also helps entrepreneurs grow their brands and teaches part-time at the Institute for Career Advancement.Connect with Natalie:Visit her websiteEmail her at: Natalie.L.Kraska@gmail.comFollow on InstagramConnect on LinkedIn  🎟️Register for the Secret to Remote Clients and a Steady Paycheck in Fashion at sewheidi.com/live

What do you do when the brand says you're too expensive but you know you're the right person for the gig?That's exactly what one of my FAST Track Turbo students, Allison Pickthorn experienced!  We worked out her pricing strategy and with some savvy negotiation, she landed a $15,000 project!  We break down all the strategies and mindset shifts that eventually got her the project, her experience with client negotiations, and the surprising twist involving an Indian manufacturer and a retailer right in her own backyard.Allison also shares her thoughts on why it's crucial to stand firm on your worth and how to put together portfolio teasers that can tip the scales in your favor. Whether you're curious about freelance pricing, dealing with international clients, or just love a good success story, this episode offers a behind-the-scenes look at the small yet significant steps that make a big difference in landing high-ticket projects.About Allison:Allison is an apparel designer with over 20 years of experience designing kids, baby, and licensed apparel for large retailers. In early 2024, she decided to transition into freelancing to continue doing what she loves while leaving behind what she doesn't. She lives in Seattle, Washington, with her amazing daughter and their two lazy cats. Connect with Allison:Visit her websiteEmail her at: allisonpickthorn@gmail.comConnect on LinkedIn Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.👀 Check out our YouTube podcast channel: sewheidi.com/getpaid

How do you go from fashion freelancer to owning a design agency?We're breaking it down in today's episode with guest Lindsay Kondel who did exactly that!  In our chat, she shares her journey, from starting out as a head designer at an activewear label to leveraging Instagram and networking to build her agency.  Also find out why collaboration trumps competition, especially in the dynamic world of fashion design. Whether you're a freelancer or an agency owner, this episode is packed with actionable advice and real-world experiences to help you elevate your fashion business. Resources:117: How to Quit Your Full Time Fashion Job and Start FreelancingCheck out the Instagram of Streetwear of Roses!About Lindsay:Lindsay Kondel is the cofounder of Stacked, a full-service fashion design agency. Stacked helps create killer fashion brands, working with both emerging and established labels. The agency bridges the gap between creative vision and commercial outcome through "stackable" services, allowing clients to cherry-pick based on their individual needs.Connect with Lindsay:Visit her websiteEmail her at: info@stacked-studio.comFollow on InstagramConnect on LinkedIn Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.👀 Check out our YouTube podcast channel: sewheidi.com/getpaid

What if you could break the feast or famine freelance cycle with one simple mindset shift?I talked with Kyle Kushner, a coach for freelance and entrepreneurial creatives, and we had some very interesting discussions around this topic and much more.Kyle opens up about overcoming self-doubt and embracing an entrepreneurial mindset. He talks about how to promote ourselves, boost confidence, and form genuine, non-transactional connections on LinkedIn. And you gotta hear Kyle's awesome journey from feeling nervous and undercharging to doubling his rates and locking in an eight-year business partnership. The episode also dives into killer strategies for proactive networking and the game-changing power of shifting your mindset.Ready to transform your professional presence and skyrocket your freelance career? Listen now to start optimizing your client-finding strategies. Resources:Listen to Podcast Episode 166 with Aashika: This Fashion Freelancer Changed ONE Thing On LinkedIn and Got More ClientsCheck out Justin Welsh's course on how to grow and monetize LinkedIn. Please note that this is an affiliate link.About Kyle:Kyle is a professional graphic designer with 25 years of experience in the entertainment industry, including 21 years as a freelancer. He is currently a certified professional coach who assists the careers of other freelance creatives. Kyle shows them how to transition from traditional freelancers to successful entrepreneurs.Connect with Kyle:Visit his websiteEmail him at: kyle@kylekushner.comConnect on LinkedIn Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.

Curious about turning freelancing into a stable career? It's possible with the help of these secrets on pricing, Upwork strategies, and LinkedIn hacks with today's guest, Rachel Kranick. She shares real talk on ghosted clients, work-life balance, and leveraging her previous experience. Plus, get tips on staying financially savvy and embracing the freedom of freelancing. Don’t miss this inspiring career pivot story!Whether you're wondering if making the leap into freelancing is possible, or a seasoned freelancer, this episode is filled with gold nuggets of strategies that can have a big impact on your career.  You'll definitely want to listen to this one!Resources:Read the LinkedIn post about Rachael's Hawaii trips and freelance journey.Listen to the strategy session I had with Rachael in 2023.About Rachael:Rachael is a senior activewear designer with over 12 years of experience, working with brands like Nike, Travis Mathew, and MonoB.An outdoor enthusiast, she enjoys camping, hiking, paddleboarding, and dragon boat racing, and is passionate about helping women and marginalized groups connect with nature.Rachael loves partnering with small brands to provide creative support and ensure their products are trend-right, functional, and resonate with their audience. Through strategic design, she helps create best-selling products that increase sales and build customer loyalty.Connect with Rachael:Email her at: design@rachaelkranick.comConnect on LinkedIn Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.

What if getting new projects was as easy as sending a quick catch-up message?You've got a hidden goldmine in your network, and today we talk about how to tap into those connections without feeling awkward or annoying. This clip is from a strategy session with one of my FAST students, Daniella Kahle, where we talk about the simple strategies you can use to reconnect with old industry connections.We give some real-life examples of how reconnecting pays off, sometimes in unexpected ways. From dusting off old LinkedIn connections to sending casual text messages, it's all about human-to-human rapport. Imagine getting project referrals just from catching up! Plus, find out why big brands and niche markets both offer potential freelance gigs. Whether you're just starting out or looking to level up, you won't want to miss these insider tips. 🎟️ SFD in NYC advance tickets on sale now! Click here for more deets! sewheidi.com/NYC👀 Check out our YouTube podcast channel: sewheidi.com/getpaid

Today we're flipping the script and interviewing the host, Heidi - part 2!One of our FAST students approached with the idea of interviewing Heidi and they talk about naysayers, email etiquette, and the hurdles of scaling a business. We tackled the reality of failures and why resilience is key. We also shared candid stories about hiring struggles and overcoming confidence issues, especially when it comes to pricing. Remember, the right support system can push you beyond your limits.Resources:Part 1:  229: Special Episode: Heidi Gets Interviewed (part 1)SFD100 To Reach Your Goals in Fashion (and Life), Just Do ANYTHING 🎟️ SFD in NYC advance tickets on sale now! Click here for more deets! sewheidi.com/NYC👀 Check out our YouTube podcast channel: sewheidi.com/getpaid

Today we're flipping the script and interviewing the host, Heidi!One of our FAST students approached with the idea of interviewing Heidi.  We talk about the highs and lows of running an online business, from epic launch events to the emotional rollercoasters that come with it. You'll hear about my transition from freelancing to a successful online business, the impact of therapy, and the crucial support systems that made it all possible. Plus, there's a juicy insider tip on the art of interviewing—think curiosity over scripted questions. Whether you're an aspiring entrepreneur or just love a good success story, this episode is packed with insights that will leave you inspired and ready to tackle your own dreams. 💪Resources:SFD100 To Reach Your Goals in Fashion (and Life), Just Do ANYTHING

If you want to scale your freelance fashion design business, there are three strategies you need to know.Everyone's path can look different but Connie Bourgeois turned her side-gig freelance biz into a million-dollar agency in four short years.  With the right strategies and hard work, you can grow your fashion design business, too.  And if it all seems too good to be true, don't worry, because we are also diving into some of the cold hard truths that are the realities of growing a business.Whether you're just starting out or looking to scale, this episode is packed with client-finding strategies you can put to use today!  Hit play and kick-start your freelance growth.Resources:SFF147: "I turned my side hustle into my full-time hustle."About Connie: Connie Bourgeois founded Conjetta Designs to support designers and entrepreneurs by making their apparel dreams a reality! By sharing her extensive knowledge of design, development, sourcing, logistics, merchandising, and brand building, with both her team and her clients, Connie fosters an environment of collaboration, innovation and growth, allowing her clients to focus on growing their business instead. Connect with Connie: Visit her website: www.conjettadesigns.comEmail at: connie@conjettadesigns.comFollow on InstagramConnect on Linkedin SFD in NYC early bird tickets on sale now! Click here for more deets! sewheidi.com/NYC

Building relationships even when you don't need that connection immediately is super important for your freelance career.  There are easy strategies to start building relationships with factories or suppliers before you need to work with them.  Not only will this help you be prepared, but that factory could also send clients to you.  We have several students in FAST who get clients from factories.  In this episode, you'll get to hear a clip from a strategy session I had with Marco who recently went to a trade show and made some connections with factories.We go over some solid strategies for building relationships without directly asking for work.  Following strategically, mastering the back door brag, and customizing your communication are essential tactics to create lasting impressions and open doors to new opportunities.Resources:Freelancing Strategies for Fashion Designers with Marissa BorelliAbout Marco:Marco's passion for sneakers and fashion grew from his involvement in club soccer and athletics. He obtained a Diploma in Fashion Design in Vancouver and has expertise in Product Development & Technical Design. Currently transitioning into freelance work, he aims to focus on Outerwear & Technical Apparel / Accessories. With a keen eye for detail, he is dedicated to expanding his knowledge and mastering various aspects of the industry. Additionally, he holds qualifications in Footwear Design from FIT and is currently learning 3D Design.Connect with Marco:Visit their WebsiteEmail at: marco@marcofbruni.comFollow on InstagramConnect on Linkedin SFD in NYC early bird tickets on sale now! Click here for more deets! sewheidi.com/NYC

With the right foundation and strategies, you can find massive projects on Upwork!No, really.  Upwork may have its cons (just like any freelancing platform), but today I'm talking with Katrina Martin who made the transition from corporate to freelancing and landed an amazing gig from Upwork.  We're talking a massive 140-style project!  Not only did she land the gig, she also negotiated a price that was higher than the set budget!Knowing the right strategies to stand out in a saturated market, network effectively, negotiate pay, and step out of your comfort zone can help you regain creative freedom.  Whether you're new to fashion freelancing or a seasoned freelancer, this episode is full of golden nuggets to help you utilize the right strategies in your toolbox.About Katrina:Katrina is a women's wear designer, trend connoisseur, and Adobe Illustrator guru specializing in woven and knit tops. She was born and raised in Portland, Oregon. Her journey in the fashion industry has taken her to Los Angeles, New York, and back again, accumulating over 12 years of experience. Aside from fashion, she loves to paint, work out, and cuddle with her two chocolate labs.Connect with Katrina:Visit their websiteEmail at: katrinamartin127@gmail.comConnect on Linkedin SFD in NYC early bird tickets on sale now! Click here for more deets! sewheidi.com/NYC

Pricing pitfalls are some of the easiest to fall into when it comes to freelancing in fashion.Are you pricing your freelance fashion design services right?  There's a lot to consider like whether you should price hourly or value-based, or how to handle scope creep.  And don't worry, everyone messes up their pricing at least once!  This episode breaks down pricing psychology so you will know how to manage client expectations, wrangle projects effectively, and understand why your experience is worth more than just timeWhether you've been in the freelance game a while or just getting started, you'll want to listen to this episode to make sure you know how to make every minute and every skill count! SFD in NYC early bird tickets on sale now! Click here for more deets! sewheidi.com/NYC

Ever feel like fate has a crazy twist in store for you? Courtney Osborn sure did, especially when she got fired the same day she signed up for a webinar about freelancing. Delving into her journey from a toxic corporate job to launching her own fashion freelancing business, Courtney shares how she battled through emotional abuse, HR letdowns, and panic attacks. Amidst initial challenges and imposter syndrome, she’s found validation in every paid invoice and learned to celebrate those small wins that keep her going.About Courtney:Courtney Osborn is a Freelance Designer based in New Jersey. She studied fashion at the University of Cincinnati school of Design, Architecture, Art, and Planning (DAAP), focusing on Product Development and Marketing. The internship requirements at DAAP set her up with real world experience designing for department stores Kohl’s and Bonton, and brands like Fossil and Garanimals. She spent 12 years in the corporate retail sphere before transitioning to freelancing full-time in 2023.Connect with Courtney:Visit her Website: courtneyosborn.comEmail at: courtney@courtneyosborn.comFollow on InstagramConnect on Linkedin  SFD in NYC early bird tickets on sale now! Click here for more deets! sewheidi.com/NYC

Networking is thrown around a lot in the freelance world. But how important is it really?The truth is, if you want more fashion freelance clients, it's ultimately a relationship game.  And that is exactly how Anna Guerrero quickly got 3 new clients. They were all from industry connections, specifically from other freelancers she had built relationships with. In this episode, Anna shares how she refined her niche, transitioned from hourly to project-based pricing, and found more clients. She has done all of this, and we talk about the strategy behind it.If you want to get more clients, learn strategies for effective networking, and the importance of customer research, hit play now!About Anna:After earning her Bachelor's Degree in Fine Art (not Fashion! LOL) from the University of California Santa Cruz, Anna started taking fashion classes at various community colleges. She landed a design internship for a contemporary women's clothing brand in 2010, which marked the beginning of her journey in the fashion industry. In 2019, she launched her freelance patternmaking business, Stitches and Sketches Patternmaking, which has been thriving ever since. When she's not working, she enjoys attending concerts, dyeing her hair fun colors, and cuddling with her cats. Connect with Anna:Email at: ana.sspatternmaking@gmail.comFollow on InstagramConnect on LinkedinResources:197: How to Sell Yourself As A Freelance Fashion Designer (without feeling gross) SFD in NYC early bird tickets on sale now! Click here for more deets! sewheidi.com/NYC

Is scope creep devouring your profits and your freelance pricing sabotaging your success?Even seasoned freelance fashion designers can struggle with project-based pricing!  Experience doesn't make you immune to scope creep and pricing pitfalls.  Let's dig into the challenges of project-based pricing and how to ensure your projects don’t go over scope. My guest, Connie Bourgeois, is a seasoned fashion freelancer turned agency owner.  We talk about strategies for setting the right price, the importance of a thorough discovery process, and handling those unexpected changes. If you want to optimize your freelance business, craft bulletproof proposals, and get paid what you're worth, hit play now!About Connie:Connie Bourgeois founded Conjetta Designs with the purpose of supporting designers and entrepreneurs by making their apparel dreams a reality! By sharing her extensive knowledge of design, development, sourcing, logistics, merchandising, and brand building, with both her team and her clients, Connie fosters an environment of collaboration, innovation and growth, allowing her clients to focus on growng their business instead. Connect with Connie:Visit her website: www.conjettadesigns.comEmail at: connie@conjettadesigns.comFollow on InstagramConnect on Linkedin Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.

There's one door to a corporate fashion job, but freelancing has countless doors waiting for you!  But making the switch can leave you with lots of questions.Like, when is it time to decide to switch? How do you keep from giving up? Why it's time to go all-in on freelancing? What benefits are there to being on the struggle bus?Whether you're new to freelancing in fashion or have been doing it for years, you may find yourself asking similar questions. Our guest today, Marco Bruni, shares his journey of struggles, finding freedom, and making difficult decisions. His inspiring story is relatable and packed with valuable lessons to help you along your own freelancing journey!About Marco:Marco's passion for sneakers and fashion grew from his involvement in club soccer and athletics. He obtained a Diploma in Fashion Design in Vancouver and has expertise in Product Development & Technical Design. Currently transitioning into freelance work, he aims to focus on Outerwear & Technical Apparel / Accessories. With a keen eye for detail, he is dedicated to expanding his knowledge and mastering various aspects of the industry. Additionally, he holds qualifications in Footwear Design from FIT and is currently learning 3D Design.Connect with Marco:Visit their WebsiteEmail at: marco@marcofbruni.comFollow on InstagramConnect on Linkedin Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.

Ever been caught in one of those vicious circles that looks a little bit like this:  need a job to get money, but need time for a job, but need money to have time?  If you're a parent who's trying to freelance, you may have found yourself in this exact struggle.  Jacqueline is a mother and needed daycare to allow her the time she needed to devote to her job, but she needed a job to pay for daycare and have time.  In this episode, we talk about the strategies this mother used to kickstart her freelancing career and find the perfect work-life balance she was craving.This episode is a must-listen for anyone interested in fashion, freelancing, or just looking for a booster shot of perseverance and motivation.About Jacqueline:Jacqueline is a freelance denim designer who collaborates with ethical brands. Denim production has significant environmental and social consequences, mainly due to chemical dyes, excessive washing, and unethical labor practices. Her work aims to raise awareness that the denim industry should prioritize not only sustainability but also fairness, ethics, responsibility, and promoting slow consumption. Jacqueline is dedicated to contributing towards steering the industry in a positive direction for the future!Connect with Jacqueline:Email at: connect@jacquelinediane.comVisit her WebsiteFollow on InstagramConnect on LinkedIn  Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.

Taxes aren't fun but paying more taxes than you need is even worse!Choosing the right structure can have a significant impact on your taxes and personal liability.  This episode breaks down the essentials of choosing between a sole proprietorship, LLC, and S Corp so you can be confident in setting up your freelance business. Discover how the right business entity can save you money on taxes and protect your personal assets, all while making the setup process as painless as possible.If the legal stuff sounds scary and is holding you back from diving in, hit play now (and throw that excuse out the window)! Resources:Do I Need an LLC to Freelance Blog Post  Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.